With the arrival of new technologies, many of the most common actions and operations of our day to day have been modified, in fact, this massive expansion suffered in recent years has caused major changes in society, from the way in which which we relate, in how we consume, or in what we do business, so one of the sectors that has had to adapt the most to these technological changes is the marketing sector, thus making the leap to digital marketing.
Well, one of the main methods that companies have to advertise their products or services is through what is called Pay Per Click, a method in which the company you want to advertise through a banner on other websites , you will have to pay a stipulated amount for each mouse click that your ad receives, regardless of what happens later with that user, if you end up acquiring the product or not, you simply pay for each click that the published advertisement receives.
In view of this situation, it is not difficult to realize the fraudulent potential that this method of advertising can have, since the more clicks the ad or banner that is hosted on my website receives, the more benefits I will get, or if I want to expand more On this subject, in this article of 1and1, they explain the aspects related to this type of scam in a very complete and profound way.
This type of scam can cause more damage than we might think in the first place, since the distrust that is generated in this type of marketing can cause companies to decide not to invest in this type of technique, because they have to pay an economic retribution to the owner of the website for each click. However, those clicks do not affect absolutely anything for your business, since they are a scam, so companies in the sector are putting all the technological and human resources at their disposal to avoid this situation, for example, Google informs through its webpage of what it considers an invalid click and of the measures it carries out for its detection.
We can see a video where this process of filtering and detecting scams is shown below:
To carry out this fraud there are different methods, some more rudimentary while others more worked, for example, the owner of the web in question can spend hours clicking on the links that are hosted on your site, thus achieving fraud, but also You can develop an application that does it for him and thus do the whole process in a more automated way and with less effort, but in addition to these there are other techniques that you can know in more detail in the article that we have left you in the previous paragraph.
Therefore, although at first sight it may seem like a simple method to profit from making clicks on advertisements, the truth is that carrying out this action is nothing more than a scam, a scam that affects the companies of marketing and those who want advertising and also has different detection methods to prevent you from achieving your goal.
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