The model in question would be the 9.7-inch iPad, whose price would be about $ 259. In March of this year, Apple introduced a new model of $ 329 iPad that was responsible for increasing sales of the tablet that had decreased in recent years.
The device would be manufactured by Compal Electronics and could arrive in the second quarter of 2018.
A cheaper iPad would be Apple's next release
According to Digitimes, this launch would be framed within an Apple strategy that seeks to reach those consumers with a more limited budget and make this iPad the perfect tool for companies that need large-scale devices.
Apple's iPad business has faced some problems in recent years. For three years, sales of iPad units have dropped from record levels set in 2013/2014. They have begun to recover this year, in the middle of the launch of the iPad and thanks to the convincing improvements of the iPad Pro.
At the moment, it is not clear if this new iPad of lower price would be introduced in addition to the model that was launched in March of this year, or if it would replace it completely as its successor. The technical specifications of this device are unknown; It could be a slightly modified version of the iPad 2017 sold at a lower price one year later.
In recent months we have seen how Apple has focused on highlighting the skills of the iPad, even making them look like the perfect replacement for computers, so it is not crazy to think that this strategy of a cheaper device, be your key to Enter specific markets such as companies or schools.
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